Generative AI in Marketing

About This Assessment

This assessment evaluates the candidate’s understanding of how Generative AI can be applied to marketing strategies, customer engagement, and campaign execution. It covers foundational knowledge of generative models, prompt engineering for content creation, ethical considerations, and real-world applications in marketing such as automated copywriting, personalized recommendations, and campaign optimization. The assessment is designed for professionals who want to demonstrate their ability to integrate AI-driven innovation into marketing functions. By completing this test, candidates prove they are equipped to use AI not only as a creative assistant but also as a productivity enhancer that drives measurable marketing outcomes. The certification reflects readiness to operate at the intersection of AI technology and business value creation.

Instructions

25 questions.Duration: 35 minutes.This is an AI-proctored assessment; your camera and microphone may be monitored.Do not switch tabs during the test; tab switching will auto-submit your attempt.Copying and plagiarism are strictly prohibited.Ensure a stable internet connection.Attempt all questions; there is no negative marking.Read each question carefully before answering.Time is strictly monitored; incomplete submissions will be auto-saved.Avoid the use of calculators or external tools unless specified.You must complete the assessment in one sitting.Certificates will only be awarded upon achieving the minimum passing score.

Skills Evaluated