AI in Market Research & Consumer Insights

About This Assessment

This assessment evaluates professionals on their ability to leverage Artificial Intelligence for enhancing market research and extracting actionable consumer insights. With the rapid evolution of AI-driven tools, traditional research methods are being replaced by data-driven, real-time insights powered by machine learning, natural language processing, and predictive analytics. The test focuses on key areas such as sentiment analysis, trend prediction, survey automation, customer segmentation, and consumer behavior forecasting. Candidates will be tested on their understanding of how AI can be integrated into research pipelines, improve decision-making, and identify emerging opportunities in dynamic markets.The goal of this assessment is to ensure that professionals can effectively apply AI to design smarter research strategies, extract accurate insights, and drive evidence-based marketing actions. This certification demonstrates expertise in bridging data science with consumer psychology, making candidates highly valuable in market intelligence, consumer research, and brand strategy roles.

Instructions

35 questions.Duration: 40 minutes.This is an AI-proctored assessment; your camera and microphone may be monitored.Do not switch tabs during the test; tab switching will auto-submit your attempt.Copying and plagiarism are strictly prohibited.Ensure a stable internet connection.Attempt all questions; there is no negative marking.Read each question carefully before answering.Time is strictly monitored; incomplete submissions will be auto-saved.Avoid the use of calculators or external tools unless specified.You must complete the assessment in one sitting.Certificates will only be awarded upon achieving the minimum passing score.DO NOT SWITCH THE TABS. SWITCHING TABS OR WINDOWS FOR 3 TIMES WILL ATTRACT ENDING OF THE TEST

Skills Evaluated