AI for Content Creation & Campaigns

About This Assessment

This assessment evaluates a candidate’s ability to leverage artificial intelligence in creating, managing, and optimizing marketing content and campaigns. With AI tools revolutionizing digital marketing, professionals must understand how to use generative AI for copywriting, image and video generation, automated ad creation, and campaign optimization. The test focuses on skills like audience segmentation, personalization, A/B testing using AI, predictive campaign analysis, and ethical considerations of AI-generated content. By completing this assessment, candidates demonstrate their readiness to design AI-driven campaigns that boost engagement, reduce costs, and maximize return on investment. It is particularly suited for marketers, brand managers, content strategists, and digital campaign specialists who want to integrate AI into their daily workflows. Successful candidates will showcase a strong grasp of AI-powered creativity, data-driven decision-making, and campaign execution in a competitive digital marketplace.

Instructions

30 questions.Duration: 35 minutes.This is an AI-proctored assessment; your camera and microphone may be monitored.Do not switch tabs during the test; tab switching will auto-submit your attempt.Copying and plagiarism are strictly prohibited.Ensure a stable internet connection.Attempt all questions; there is no negative marking.Read each question carefully before answering.Time is strictly monitored; incomplete submissions will be auto-saved.Avoid the use of calculators or external tools unless specified.You must complete the assessment in one sitting.Certificates will only be awarded upon achieving the minimum passing score.DO NOT SWITCH THE TABS. SWITCHING TABS OR WINDOWS FOR 3 TIMES WILL ATTRACT ENDING OF THE TEST

Skills Evaluated