AI-Driven Marketing Analytics

About This Assessment

This assessment tests a candidate’s ability to apply AI and machine learning in the domain of marketing analytics. It covers predictive analytics, customer segmentation, churn prediction, campaign ROI measurement, and sentiment analysis. Candidates will be assessed on their understanding of how AI-driven insights can optimize decision-making and provide a competitive edge in customer acquisition and retention. The test is designed for professionals who want to validate their expertise in translating data into actionable strategies using AI tools.

Instructions

30 questions.Duration: 35 minutes.This is an AI-proctored assessment; your camera and microphone may be monitored.Do not switch tabs during the test; tab switching will auto-submit your attempt.Copying and plagiarism are strictly prohibited.Ensure a stable internet connection.Attempt all questions; there is no negative marking.Read each question carefully before answering.Time is strictly monitored; incomplete submissions will be auto-saved.Avoid the use of calculators or external tools unless specified.You must complete the assessment in one sitting.Certificates will only be awarded upon achieving the minimum passing score.DO NOT SWITCH THE TABS. SWITCHING TABS OR WINDOWS FOR 3 TIMES WILL ATTRACT ENDING OF THE TEST

Skills Evaluated